Raising Tech is your guide to understanding the role technology plays in your community, where to invest to transform culture, and how to bring your team and residents along the journey. Tune in for tech trends, hot topics and meet the people behind the tech landscape in senior living to gain practical technology knowledge you can apply in your community today.
Powered by Parasol Alliance, The Strategic Planning & Full-Service IT Partner Exclusively serving Senior Living Communities.
Amber Bardon: [00:00:00] Welcome to raising tech podcast. I’m your host, Amber Bardon. And today’s episode features Suzanne Allen, who’s the managing partner at Blue Fingerprint. So almost every single time I go on site to a client, I’m always telling them about Blue Fingerprint. I think it’s such a great product and I think it has such an impact on improving processes for sites.
So I’m so excited to talk to you today to Suzanne, learn more about Blue Fingerprint. So welcome to the show.
Suzanne Allen: Hey, thank you so much, Amber, for having me. And I’m excited to talk about a topic that rarely gets much attention, but it’s so critical when it comes to either an operating campus or new development.
So I’m excited to be here today. Thank you.
Amber Bardon: Yeah, definitely. You’ve definitely got this niche on solving a very specific problem and making it a lot more seamless and easy for senior living organizations. So tell us what it is. Tell us about it. First of all, a little bit more about [00:01:00] yourself and your journey.
And then tell us more about Blue Fingerprint.
Suzanne Allen: Yeah. Yeah. Thanks. So
I’m Suzanne Allen.
I a managing partner here at Blue Fingerprint have been working in senior living since 2005. So really my experience began on the construction side, working for a national general contractor who at the time in early 2000s, they were focused on building a lot of greenfield.
what we called CCRC’s life plan communities back in the day. And really what that organization developed was an in house tool to manage options and upgrades. So anytime a resident was Provided the choice to choose cabinetry, countertops or flooring. They took a very manual spreadsheet model and developed a platform.
So I joined that group in 2005 to really help project manage some of [00:02:00] those clients that were utilizing the tool. Since that time, we had the opportunity to purchase the intellectual property and create a standalone organization where today we work with providers, contractors, architects, developers across the country still very focused in senior living.
We’re passionate about helping our clients. We like the industry and we feel like we have a good understanding of all parties involved in the and really the development building process as well as in managing options and upgrades.
Amber Bardon: So tell me a little bit more about the specific problem that Blue Fingerprint helps solve. And can you walk us through a little bit more about the functionality of the system?
Suzanne Allen: When we think about new construction in particular, and for a new community, a new campus, for example, that is offering options and upgrades are what we term as personalizations [00:03:00] today. I think about managing multiple units, having to manage multiple items in a very specific amount of time.
Contractor is on board and they say we need all of the selections for the first floor by X date. So it’s really documenting and then tracking that information and data through its life cycle and the life cycle really is similar to conduit right between sales marketing and the resident and then it flows that communication to the builder and the subcontractor.
Moving coordinator, for example, meets with a future resident and presents a menu of selection offerings. That moving coordinator documents within the Blue Fingerprint platform. All of those choices also identifies any custom requests or items not on the menu. And then that information is [00:04:00] stored really in real time.
Available 24 7 for the team to access, right? So it’s hosted in the cloud. So everybody can look at that information once that unit is complete. Then again, notifications are sent off to the builder so that they know that complete inventory list of everything that they need to procure for the finishes in that unit.
Amber Bardon: So just to compare, how would that work without something like Blue Fingerprint? So what is the time saving and what’s the efficiency here?
This
Suzanne Allen: method, truly our biggest competition today is truly Excel because a lot of folks will manage this manually on paper. That process truly is only as organized as the person who owns it.
I’m sure if you gave me your spreadsheet, one of your spreadsheets that you use, Amber, I would be like, blown up. What does this all mean? So what we see in the industry is sometimes there’s staff turnover. So I have to relearn [00:05:00] this process all over again in order to pick up the ball and continue with them.
With the process of meeting with these residents and selecting so really it’s. It’s an organizational tool designed to keep everybody on the same page, right? The other challenge with a manual process is version control, right? Did I remember to send that latest version off to my project manager?
Did I document what unit 101 wanted in their sunroom? It’s the place everybody can look to really see the information. It’s also a product that provides documentation to the resident so that they can sign off on. And new construction in particular, they don’t move in for sometimes 18, 24, 36 months from when the process begins.
So they’re going to hang on to that documentation and what we call a personalization summary up until the day they move in. And they’re going to check their list on. [00:06:00] Okay, these are the cabinets. These are the countertops. This is the flooring I selected.
Amber Bardon: Yeah, I’m also thinking it’s a better look for the people meeting with the residents to be able to do this all electronically. I think every time I go to a doctor’s office and I still have to sign things on paper, I’m always thinking like, why are they not more technically advanced?
I think that there’s an advantage there to be able to do things right on the spot and right in the moment without having to go back and check on things. I’m sure that can add time into the process by being more efficient upfront that way.
Suzanne Allen: Even our clients have came back to us and said, you know what it does, Suzanne, is it helps build confidence with our residents, right?
They’re seeing us documented there. We’re capturing that information rather than maybe taking a clipboard and a sheet of paper or a notebook, or even a Word document to capture it all. It does help build that confidence. Not just that they made the right choice to make that decision, Move into the community, but the right choice and interesting their future with that organization.
Amber Bardon: Yeah, absolutely. [00:07:00] And in today’s world, where this industry is just growing and growing, and there’s so many options to choose from, and a lot of the community websites look the same that personalization is so important. And we’re starting to see a lot more of our clients want to be able to offer that as differentiator.
So can you talk a little bit about what you’re seeing in the industry in terms of trends and personalization and why that’s important?
Suzanne Allen: Oh, sure. We all want the ability to personalize and companies like Amazon, stitch fix, blue apron. They’re all feeding off of that, right? We identify what our personal shopping preferences are and how often do we look on Amazon?
But that says, Hey, we think you’ll like this product. So what we know about today’s precedent and we’re talking about baby boomers coming into the mix now, right? They’re influenced a lot of by what they experienced their tech savvy. They’re using Amazon Prime. They’re ordering their products [00:08:00] digitally, but also we’re seeing shows like HGTV and other design type shows that are very popular in today’s market.
So when you’re seeing all of these trends and styles and renovating your home or designing your future home and space. That’s really the expectation today. I think what organizations need to evaluate is. Is how much do you offer? Because we get to a place where it’s that paradox of choice.
We all want choice, but when we’re presented with too much choice, it’s overwhelming, right? Go Google faucet and Amazon and you’ll get 375 different options of a faucet. If we can help companies narrow down that menu to make it the right fit for them, 80 percent of their clients will choose off that menu.
I can almost bet. 20 percent is truly those that want what they want and they will customize. But if we can help manage the [00:09:00] majority I think it, it makes it operationally even easier for the ops team to support and provide maintenance to those products as well.
Amber Bardon: Are you seeing anything really unique or different when it comes to personalization or customization?
Any tips or trends happening? I’ve heard about, and we all know about the common ones about paint and cabinets and things like that, but I’ve heard about moving walls. And is there anything like that you can share with us?
Suzanne Allen: Yeah, I think when we look at trends and evaluate, we’ve been around for almost 23 years now.
So when we do a look back and say, what’s important to seniors, right? A functionality is still really important because they want to envision doing what they love in this next home that they’re gonna occupy. But what a trend that we are seeing is more and more people are choosing to consult or do some type of work once they move into a retirement community.
So technology is extremely important as you guys [00:10:00] know, right? So having the ability to even add extra outlets, ensuring that the connection or the connectivity to their den, which is not going to be their office has appropriate bandwidth so that they can, use still different programs or streaming, different things like that.
But also items still like adding lighting or creating unique space for what’s important for them, whether that be in a wine fridge or extra storage.
Amber Bardon: What do you see are some of the challenges with More communities trying to do more with customization and personalization. Is there ever a point where it goes too far?
Suzanne Allen: Yeah, I think it sets a precedence, right? So in about 2010 when the recession hit, communities had to offer whatever they could to get people to move in, right?
So there were all kinds of incentives and one incentive was truly Customize the space and it’s on us, right? [00:11:00] So here, fast forward almost 15 years. We’re in a place where the buzzword and senior living is how do we standardize? How do we maximize and create efficiency? And so trying to reign that back in is a challenge, right?
But I think the first step in doing it is to actually take their current process. Here’s what I would invite any community to do and communities that we work with. One thing is we’ll invite them to a process mapping session, right? This is specific for a renovation or a unit turn, walk me through every step every person has to take in order from sales, right?
We sell the unit, we have someone who wants to move in to the time they move in, whether that be 30 days, 60 days, 90 days, 120, walk me through all of those steps. And then from there, we can identify here’s a big gap of time where, we’re waiting for this.
What if we [00:12:00] try this approach? So we identify those inefficiencies and then try and introduce whether it be a Blue Fingerprint or some other method or process to improve it.
Amber Bardon: Yeah,
that makes
sense. What would a community need to know or do to prepare for implementing something like blue finger print?
What does that process look like for onboarding?
Suzanne Allen: Oh, I think the
1st step is communication. So our leaders today and senior living understand the importance of how we need to maximize how we have better buying power. We only have 4 carpets to choose from versus 40 right? Our suppliers may give us a better price if we can maximize some of that.
Purchasing on scale but, really, I think it’s the communication from leadership to the actual boots on the ground to say why is this important? Because I think what we find here at Blue Fingerprint is leadership understands that [00:13:00] boots on the ground are just so busy trying to get through each day.
With the task they’re responsible to perform. So to stop pause. Hey, we have a new implementation. We all know it’s some work to get that set up. So I think if the communication is still up front, we provide a nice demonstration for the entire team so that everybody understands what we’re into and then clear established goals, right?
What are we trying to achieve here? Is it reducing the number of days it takes for a renovation from 90 to 70, right? So it’s determining that path, I think first through a communication plan to the entire team.
Amber Bardon: Yeah, I think that’s good advice for any implementation for sure.
Yeah. Suzanne, is there anything we haven’t talked about yet that you want to share and make sure our audience is aware of?
Suzanne Allen: I think the biggest thingIs listen to your resident, some communities who are approaching a new development we work with a lot [00:14:00] of development teams and marketing teams and your residents are your best source of information. During those early sales conversations, or even events where communities might sponsor a coffee top or a cocktail hour to come in and look at what the future might look like.
Community or expansion may look like they’re your best source of information on what they might expect in their homes and units, right? If it’s a clientele that when I started 15 years ago it oftentimes when folks move to a new senior living community, it was almost a step up, right?
Because they hadn’t really renovated their homes yet. Back in that time. They were moving into something fresh and new. Today’s residents have either moved, downsized, Renovated their homes. So they have some expectations like they don’t expect plastic laminate countertops anymore, right? They expect solid surface.
Many of them have quartz in their [00:15:00] home. They manage to expect that. Listen to those residents find out what they’re passionate about, what’s important for them in their home. And then, if it can be accommodated, then talk to your development team, talk to your contractor about how can we provide this within the construction schedule.
Amber Bardon: Suzanne, thank you so much for joining me today. It’s really great to chat with you again. And I am excited for all of our listeners to learn more about Blue Fingerprint because I think it is such a great product.
So where can our listeners find you if they want to learn more? Yeah, thanks so much, Amber. You can find us by visiting our website at bluefingerprint. com. You can connect with me, Suzanne Allen, on LinkedIn.
Thank you so much. Thank you.
You can find us online at RaisingTechPodcast. com where you can see all of our episodes and contact us to provide feedback or submit an episode idea. We are on social media everywhere at Raising Tech Podcast. If you enjoy Raising Tech, please leave us a review and share with a friend. [00:16:00] Music is an original production by Tim Riesig, one of our very own Parasol Alliance employees.
As always, thank you for listening.
In this episode of Raising Tech, host Amber Bardon sits down with Suzanne Allen, Managing Partner at Blue Fingerprint, to talk about how their platform is making life easier for senior living communities. Suzanne shares how Blue Fingerprint started as a simple tool to track resident choices, like countertops and flooring, and has grown into a cloud-based system that keeps everyone – from residents to staff and builders – on the same page. It’s a game-changer for simplifying the customization process and helps communities run smoother, while giving residents more confidence in their new home.
Find more about Blue Fingerprint on their website.
[00:00:00] You can find a full demonstration of this tutorial on our website at parasolalliance. com. Just click on the resource tab and it’s under Resident Education.
Hello, my name is Michael, and today I’ll be talking about assistive access and accessibility for iPhones.
To get started, you will need iOS 17 or higher in order to do this on an iPhone. If you don’t have iOS 17 or higher, don’t worry, we will still cover some accessibility settings that will still be available for you and everyone else as well.
So assistive access, what is it? Assistive Access is a simplified home screen that allows people to use the iPhone easier and more effectively. As you can see on the right side of the screen, it makes the apps a lot bigger.
There’s not as many apps on the screen, and that’s really the only thing you can see. Assistive Access is really there for simplicity, to make it easier for you to use it, as well as keeping things in an orderly fashion, in a row or a grid, however you like it. So we’ll go ahead and [00:01:00] get started, and go ahead and find where the Assistive Access is in the phone.
Where it’ll be is in Settings. You’ll scroll down to Accessibility, and then Assistive Access will be at the very bottom. Once you’re in Assistive Access, you’ll see these two screens on the right side of the presentation. They’ll let you put applications in, any ones you want. You can change the view from grid to row, as well as all the other options, such as wallpaper, if you’d like to be in the background.
If you’d like to allow volume buttons or not. If you’d like to allow the ringer or silent mode to work. If you would show time on the lock screen, so if you like a clock on the lock screen or anything like that. If you would like to show battery level on the lock screen, show notification baggages, and allow Siri.
The very last one, passcode settings, will be something we’ll deal with towards the end. And that’ll be how you start assistive access, so we won’t get to that just now. But once you have adjusted all these settings how you like, changing the row to grid, adding in, turning off, turning on, any of these other settings at the bottom, [00:02:00] we’ll go ahead and look at the applications.
So calls and messages will be a little bit different than any of the other apps. All the other apps will work how they normally do when you’re not in assistive access or looking at the iPhone normally. But calls and messages will be much different. So for calls and messages, you’ll be able to receive calls from either selected contacts, all contacts, or everyone.
However, you can only make or send messages and calls to selected contacts in the phone. So you can’t choose the option to make a call to anyone or make a message to anyone in your contacts. You’ll have to go in there, Select the contact you like and then keep going down the list and saying I need you know this person that person they Need to be a person I can call or text at any given time and you’ll choose all of those people and then once you’re done You’ll move on to the next part of the settings So I would suggest having the show dialer keypad always on just in case let’s say you go to the doctor They give you their phone number and they tell you to [00:03:00] call them or something like that If you don’t have that dialer keypad on then you wouldn’t be able to type in their number and call them.
They would have to be on that selected contact list that we mentioned earlier. So definitely have the dialer keypad on as well as the in call options of keypad and speaker. Have those on as well. It’ll just make the calling experience a little bit easier. If you like speakerphone because it’s a little bit louder, you can do that as well.
So all of these options are definitely helpful and I would have them on. For the messaging options, you can have it tap to hear a message, so when you click on it, it’ll just start talking to you, it’ll read out the message out loud, as well as conversation details, if you wanted to have that summarized for you as well.
The other options at the bottom are message input, which means do you want to have the keyboard available, do you want to have a video selfie or emoji available, so that’s all completely up to you. I would recommend at least the keyboard available, but the emoji and video selfie are definitely something that are more personalized and completely up to you if you want to add them or not.
But since we’re done with the calls and messages, we can move [00:04:00] on to what the other apps will look like and how you’ll set them up with assistive access. For example, here on the left side, I have ESPN and Assistive Access. If you want to have that on and available, you can choose it, and then it’s going to ask you a couple different settings questions.
Each app will be different. However, they’ll majority be the same. So it’ll ask you if you want to have any notifications, Face ID, Bluetooth, a microphone, local network and location. So you’ll be able to choose, if you want the app to have access to that or not. More or less, you’ll say yes to mostly everything, unless there’s something on there that you say, I don’t want the person who’s using the phone to have the ability to do that.
And you can turn that off from there. When you’re in Assistive Access, these apps like ESPN or maybe a banking app or a weather app will all work how they normally did before. So you won’t have to worry about getting used to a different layout or a different display. Once you click on the app in Assistive Access, it’ll look exactly like how it did normally on the phone.
So once we get all those settings [00:05:00] adjusted, you add all the apps you’d you change all of the settings on assistive access at the bottom of the screen, such as, the wallpaper, volume buttons, etc., you’ll be able to start assistive access. And where that’ll be is at the very top of the main page of assistive access, they’ll say something to start assistive access.
So once you’re all ready, you’ll click that, It’s going to ask you to set a passcode for assistive access. What I would recommend is putting the same passcode or PIN that you use on the phone currently. If you don’t have one, then you can make it something simple. If you really want to, like 1111, it doesn’t have to be something too complicated, mainly because when you’re in assistive access, you don’t want to get stuck in there and not have the ability to leave.
So what that passcode does is, if you want to leave assistive access, You can exit it with that passcode, but you do need it. So something to definitely remember, jot down, or make it something that you would easily remember. So we’ll go from there once you get it all set up, if you want it or if you don’t want [00:06:00] it.
So once you click star assistive access, you put in your passcode, it’ll begin to enter assistive access. It’ll look very much like the phones on this screen. So it’ll have all your apps in this order. You’ll have that wallpaper if you want. And you’ll be able to use any of these apps how you’d like.
Except for calls and messages will be a little bit different. You’ll still be able to make calls, receive calls, all that kind of stuff. Just depending on what settings you chose earlier. So that really is it for assistive access. The only other thing I wanted to mention was if, let’s say, you don’t want assistive access, you want to get out of it, how you can get out of it is clicking the power button on the right side three times.
Once you do that, it’ll give you the options of either going to settings, emergency, or exiting assistive access. Then it’s going to ask you to type in your passcode that I mentioned a little bit earlier. You’ll type that in, and then your phone will go back to how it normally was before.
So it’s really easy to get out if you don’t like it. So you can play around with it, see if it’s something you would like, and then leave if, let’s say, you don’t like it. So there’s a lot [00:07:00] of options in here. They make it easy to get out, easy to get in. It’s just adjusting all those different settings to how you might want it.
So now that we’re done with Assistive Access, this is the part for anyone who doesn’t have iOS 17 or higher. Or if you do, you can still use all these options here. All the other accessibility options available. So there’s a lot of them in vision, a lot of for physical and motor including, touch face ID all those kinds of things that would help you use the phone a little bit easier, as well as it can look at your hearing devices, you can put subtitles on the phone if that’s a little bit easier for you.
And you can enable live speech as well. What live speech is, it’s just that if you talk into the phone, it’ll do what you tell it. So completely up to you and how you want to use it. But definitely take a look at these settings. If it’s something that interests you, play around with them. And you can always turn them off if you want.
But one of the main ones that I’ll talk about is display and text size. And that will be in accessibility, And then over here at the top in the vision [00:08:00] category. So once you click on display and text size, you’ll be able to see all the different options in it. The most important ones that I think are larger text and bold text.
So if you have a hard time seeing the phone, if let’s say you think the font size is a little bit too small for you, you can turn on larger text They have a couple different options about 5 or 6 so you can choose and see how big you want it.
If you want it as big as it can go, or if you want it somewhere in the middle, they have all those options available as well as bold text will make it a little bit pop out more. So makes it easier to see and makes it easier for the person using the phone.
How you see the phone and if it helps you. So like reducing transparency, increasing contrast, those don’t necessarily help you see the phone. It all does depend on the person from case to case. So definitely try them out, see how they look for you. And you can always just turn them off if you don’t like how they look.
The only one I wouldn’t recommend is Smart Invert. That completely changes the screen [00:09:00] color. So I wouldn’t recommend that one. All the other ones though are very good to use. So that’s just one of the accessibility features. But another one that I wanted to touch on was something called Assistive Touch.
And where that will be? Is in settings, accessibility, and then in that physical motor, you’ll click on touch. So once you click on touch, it’ll take you into this assistive touch menu. You want to turn it on and this will give you the option to tap things that maybe you wouldn’t normally be able to, or do things a little bit easier.
So what it’ll look like is over here on the right side, it’ll look like this home button. There’ll be a white dot in the corner of your screen. You can move it around wherever you’d like, but once you click on it, it’ll give you all these different options. So if you want to go to the home screen, you can click on that home.
If you want to go to the control center, that’s a quick way to get to the control center. Same with the notification center. If you were to click on device, then it would give you all these different options to either lock the screen, rotate the screen, Increase the [00:10:00] volume, decrease the volume, or unmute.
So this is more for if you’re having a hard time doing things, or maybe your screen is a little bit broken, and some features don’t work how they should. You can use AssistiveTouch to get around that and get to those certain places, like Control Center or Notification Center, as well as locking the phone if your lock button doesn’t work anymore, or if your volume button doesn’t work, you can use this as well.
There are a lot of other options in here, so you can customize things. As you can see, there’s another part called Custom and Gestures. I wouldn’t really recommend that that’s a little bit more advanced and harder to use, so I would stay away from that, but the Home, Control Center, Notification Center, and Device are all very good things to use with this AssistiveTouch.
And you can always turn it off if you don’t like it. Again, play around with these settings, see how you like it, and go from there. But that does conclude the presentation. Thank you guys for listening, and have a good day. [00:11:00]
In this episode, Michael teaches Assistive Access and other accessibility features on iPhones, focusing on users with iOS 17 or higher while noting options for earlier versions. He explains how Assistive Access allows for a simplified home screen with larger apps and customizable layouts. Michael discusses adjusting various settings, including volume controls and the dialer keypad for calls and messages, and highlights that apps maintain normal functionality within Assistive Access. He also covers how to start and exit Assistive Access securely with a passcode. Additionally, he introduces Assistive Touch for easier navigation for users with physical challenges and encourages listeners to explore these settings.
Watch and follow along to get the most out of your iPhone’s features!
A full demonstration is available on our website.
Matt Reiners: Welcome back. This is Matt Reiners Chief Growth Officer at Parasol Alliance. Excited to bring you another episode of Raising Tech with our special guests, Akshita Iyer. She’s the visionary founder and CEO of Ome, a company dedicated to making homes safer through innovative technology.
She’s inspired by a personal experience, which I’ll let her get into. But this allowed her and really inspired her to invent a groundbreaking device that transforms any stove into a smart appliance within minutes.
So thanks so much for joining me today. And I’m curious, a great place. We always like to start with new gases. You tell us a little bit about you, about Ome and how this came to be.
Akshita Iyer: Yeah. Thanks so much for having me, Matt. It’s a pleasure to be here. I took a bit of an unconventional path to entrepreneurship.
So I went to school for neuroscience, thought I was going to go to med school and then I took a few gap years. And in that time, my mom was diagnosed with Parkinson’s [00:01:00] and she actually just left the stove on one too many times and started a kitchen fire. I never really talked to my parents about aging.
I just got out of college and I didn’t realize the effect that this disease was having on my mom until we actually had an incident that could have caused real harm. We were early adopters of all your smart home technologies, doorbells, door locks, thermostats. And so I figured there had to be something that could solve for the number one cause of house fires, which is exactly what my mom did.
Leaving the stove on by accident. And lo and behold, there wasn’t. But also realize that, the appliance industry is tough because you have appliances that last a really long time, right? 15, 20 plus years. Most people don’t buy an appliance unless there’s breaks or they build a new house.
And so I thought, how hard could it be to build a smart device that can retrofit onto your most used cooking appliance, so that we could actually provide the needed safety features today. It was not as simple as I thought it was, but I’m glad I didn’t know that at the time. But what we ended up building is the only smart device on the market that can not only [00:02:00] turn a standard gas or electric stove into a smart appliance, but also proactively adjust the burners or turn them off if it’s left on.
And we do that through this very simple device that looks like a normal knob, but it’s actually very smart. So it’s got a motor inside position sensors and functions like a normal knob. You push your turn. We’re not changing how you cook, but then it has all these extra safety features that make sure you’re safe in your own home.
Matt Reiners: Yeah, I love that. And to your point about like buying new appliances, we just bought a home, moved in using all the appliances that were already here. No timeline to buy any new ones. Imagine when they break. And I think just being able to adjust what might be in someone’s home already.
And making it smart. And this idea of technology and incorporating that is brilliant. And yeah, the journey of entrepreneurship is always harder than I think we all anticipate going into it, but that what makes it so fun. And I know you had mentioned your mom and some of these fires that were starting which, of course, whatever we can do to avoid those what made you go down this path of coming up with the idea of that smart [00:03:00] knob?
And can you just explain how it works?
Akshita Iyer: Yeah, so the idea of the smart knob really came from, all of these retrofit smart devices in the home, right? We had Nest come out with the 1st retrofit thermostat. And then you had door locks and doorbells and HVAC systems.
And really the power of those devices was that they’re intuitive. They’re affordable. You don’t have to spend a lot of money to get the safety and security you need at home. And I looked at the appliance industry and all we do is sell new appliances, right? And that takes a really long time. And it’s expensive.
If you look at a smart appliance today, it can be thousands of dollars. The average consumer can’t afford that. So the idea was really, can we do what the rest of the smart home did for your Appliances, starting with your most used cooking appliance that clearly has some safety concerns. And we wanted this knob to look and function like a regular stove knob.
So the beauty of retrofit devices is that you don’t have to change how you do what you do every day. And the last thing we wanted to do was change how someone uses their stove. We wanted this to be intuitive. [00:04:00] And we wanted to make sure that it looked and functioned like a regular stove knob, but we also needed to make sure that it had the ability to automatically and proactively adjust.
The way this knob works is we have basically 2 parts to it. The bottom has a motor inside, and then this just goes right on the stove shaft. You tighten down. So you pull your knob off. You put this on and then this has all the electronics and it just snaps on, And every time you turn the burner on we have some LEDs that will show up to let you know what setting you’re at.
And what the knob is doing is basically tracking what setting, what burner, how long the burner’s burner’s been on for, and then, That way it can automatically turn off the burner if it’s left on for too long and you as a consumer can adjust what that time looks like based on your cooking habits. We also offer cooking timers.
So if your rice is going to take 22 minutes and you don’t want to get distracted or your hard boiled eggs take 11 minutes. You can set that either through our app or through a voice assistant. And then we also have a safety lock which means that when you don’t want your stove [00:05:00] used if it’s at night or you are out of the house and you have kids at home or pets, recently there was a viral videothat CNN Broadcasted where a dog jumps on to the range and lights a burner and it starts a kitchen fire.
And so with that safety log, when the stove is in that mode, anytime a burner is turned on, it can automatically turn the burner off and then send you notification. Really addressing a lot of the safety concerns that have been there for a really long time, but in a very affordable and intuitive way that consumers can understand.
Matt Reiners: Yeah, I even just think about my own house. I’ve got a three year old running around and we’ve got these things on there right now that she can’t adjust it, but it makes my life much more difficult to do it. Cause it’s childproof, but I feel like I’m a child at times because I can’t open some of the stuff.
And I’m curious For this what are some of the challenges and opportunities for the smart home or like smart kitchen space?
Akshita Iyer: We’ve learned in the last couple of years after we launched the first generation of this device was, this is a problem that everyone has and they know they have, right?
Who hasn’t gotten distracted and [00:06:00] overcooked food, right? Or left the burner on, may have not led to a house fire. But it is something that we’re constantly thinking about, especially now that we spend a lot more time at home than we did before. We all have aging family members, so safety is a concern. What we realized was this is a problem everyone knows they have, but they don’t know a solution exists, right?
It’s just, this is the way that it goes. And that’s where I was when we had this incident um, we’re going to have to Oh, this just happens all the time. And so we’ve had to spend a lot of time educating consumers that it’s not just your smart home in terms of, your security system, your appliances should also be smart in a meaningful, impactful way.
A lot of smart appliances nowadays. But what is it actually doing for you? What is it solving? And so I think that’s a big challenge in making sure that we’re able to get that awareness so that people know that there is actually meaningful technology that’s going into these smart appliances. think that also leads to the opportunity, right?
Where You know, there are [00:07:00] tens of millions of non smart appliances out there, right? And we shouldn’t have to wait for a consumer to need a new appliance, right? What if we can build that line of communication with the retrofit, right? If I can get into your home today. and I can offer you this value, then I’m better understanding how you’re using your appliance.
What other pain points do you have? And now I’ve got a digital line of communication with you where I can continue to build out features. And then, oh, in 10, 15 years, we can actually build a new appliance that has all this functionality built in based on data. And so that’s really where we see the opportunity of this retrofit
period where we can actually learn what customers want from an appliance. And then we can give that to your OEMs in the future to make sure they’re building appliances for you.
Matt Reiners: Yeah, it makes so much sense. And I think, you’re attacking of retrofitting some of these legacy standing appliances in these houses.
Cause I think of my parents, who knows the next time they’re going to buy anything like a new [00:08:00] appliance or anything like that. And I know a lot of these listeners are working in senior living at these communities working with older adults and you’ve hit on a few of them, but love for you to just highlight any other benefits features that you see for the Ome smart knob specifically for older adults.
Akshita Iyer: Yeah. Again, what we saw this last couple of years is a huge pull towards using our technology for aging in place, right? So our target demographic are your sandwich generation. Middle aged adults who have young kids, you who want to be safe and secure and make sure that their home is safe, but they’re also the ones who have family members and parents who are getting older.
And the reality is that, 14 million older adults in the U. S. Live alone and the vast majority of them over 90 percent are going to remain in their own homes, which means that we need to make sure that safety is addressed and cooking is a big concern, right? So if you have any kind of cognitive decline, early stage dementia, Alzheimer’s, if you leave a burner on [00:09:00] that could be catastrophic.
And not only is Unattended cooking, the leading cause of house fires, but older adults 65 and up are actually almost two and a half times more likely to die in a kitchen related fire. So there’s even more vulnerability and we’ve seen opportunity is not just, through their caregivers and family members, but also just going directly to these communities, right?
So like you mentioned, senior living communities where risk is a big concern, right? So making sure that the buildings are safe, residents are safe, that residents can continue to retain their independence and continue to cook and do the things that they’ve been doing for decades without the worry of something bad happening.
But then also what we found is that with smart devices comes data, right? But what we realize is we don’t want data for the sake of data, but we can actually pull cooking activity from our device. So how often is someone cooking? What time of day are they cooking? How long are they cooking for? And we can actually map that out and detect anomalies, right?
So if we know my mom [00:10:00] cooks every weekday morning, all of a sudden she doesn’t cook for three days, I can alert the relevant party. And so it’s not just about the hardware and making sure that we don’t have cooking fires. It’s actually being able to harness that data in a way that’s actionable for caregivers, family members, and property managers.
Matt Reiners: Yeah, it’s such a good point. And I think too, right? Like we’re all creatures of habit and cooking is one of those things you have to do throughout the day, and tracking that data, tracking the patterns, it seems like you could really pull some actionable insights out of those things, which is super cool.
And I’m wondering too, we’ve talked about what it is and what it does. And like this idea of data, I’m just wondering if you could share any feedback from some of your original clients is this sandwich generation, which I had to Google before looking into. So people like taking care of their parents and their kids simultaneously, it seems like they’re often buying two sets of these knobs.
And I’m just wondering too, if you’ve seen any hesitation from older adults and adopting this new technology.
Akshita Iyer: Yeah, so the beauty of this sandwich generation is that [00:11:00] they’re the ones installing this for their family members, right? So we’re not going directly to older adults, typically where they’re buying this and installing this.
But the reason we don’t see a lot of hesitation is that this is just like a regular stove knob, right? So you don’t ever have to use the app, right? Once it’s installed, once we know what the settings are for each burner, The older adult or whomever is using this can just use the knob and use their stove like they have been, forever.
The difference is that we can actually now proactively do something if the burner is left on by accident and the notification ends up going to the child or the caregiver who installed it. And so never is there a point where an older adult has to learn how the technology works. And I think that’s really what we prioritize in terms of the design and the interface of this was, yeah, there are a lot of techies that buy this, but it’s not a techie device.
There’s a lot of technology in it, but it’s really meant to just blend in with what you do every day [00:12:00] and the way your kitchen looks. And I think that’s really the biggest reason why we haven’t seen that kind of pushback.
Matt Reiners: yeah. Again my comment before we’re all creatures of habit.
If they’re doing the same thing all over again, and someone in the background was just setting it up to keep track of some of this stuff it makes so much sense, right? It’s not technology to them. It’s the same old of what they’ve been doing for 60, 70, 80 plus years, and just figuring that into it So simple yet brilliant.
So cheers on that. You just got to figure out how the knob can make my cooking better.
Akshita Iyer: We’ll get there.
Matt Reiners: roadmap. I gotcha. And so we talked about like the older adults and I know with like senior living, like you guys have been more of like direct to consumer, but now we’re starting to get a lot of interest from senior living communities at this.
And I’m just wondering if you could speak to the importance of this new customer.
Akshita Iyer: Yeah and, I think senior living the reason we started to look more at these multi unit buildings is that over 65 percent of these multi unit building fires, even more so than residential house fares are caused by unattended cooking.
You’ve got a ton of units. You’ve got a ton of people. [00:13:00] And if, someone leaves the gas on, or, starts a kitchen fire, you’ve got a really big problem. And We saw that initial pull because of our customer base buying this, but then, as we started and I just cold called a bunch of senior living communities, because how else do you get in front of them and, heard that most of them have had some incident where the entire building had to evacuate.
Or you had family members that were asking about, Whether their loved ones can continue to use appliances and continue to remain as independent as possible. The other thing we heard a lot which we were able to address is that oftentimes when, a family member, you know, or needs to move from independent to assisted living or to memory care or nursing.
It’s oftentimes a very subjective conversation, right? We think this is happening. And so now we’re able to actually give some data points, right? This is what, the automatic shutoff engaged, four times last week, right? Which means that something is not right and the actual [00:14:00] objective data versus just a general conversation that can be very Emotional and challenging.
And we really see the multi unit building space as a prime market for growth. Also, because there are big insurance implications here, right? Insurance companies pay out a billion dollars a year because people leave the stove on. And so what we’re working towards is, as we get these larger buildings, a larger customer base, more devices out there, We actually want to be able to prove that we’re bringing down the risk of cooking fires and we’re saving insurance companies billion dollars a year.
And so that eventually, as a property manager, you can actually get, or even a consumer, you can actually get a discount on your insurance policy like we do with so many other smart devices.
Matt Reiners: Yeah, it feels like there’s just so many opportunities for this. I think a lot of people are cooking in some capacity, especially in some of these like independent living, assisted living. And just I know whenever someone can get their insurance down or help on that side. I’m curious, you’ve been [00:15:00] doing Ome for more than a few years now, which is awesome. Hey, I think every entrepreneurial journey is a rollercoaster ride. Grateful for you. You haven’t lost all your hair like I have along my own journey.
Uh, Why do you see this as a good time to introduce the smart knob to senior living communities?
Akshita Iyer: well, I mean,
As you know, in the last couple of years, aging in place has become a huge priority, right? I think every day, 10, 000 people are turning 65. And I think in the next 10 years, 77 million people in the US are going to be 65 and older.
And everyone’s going to stay at home, or at least they want to stay in a place where they feel like they’re at home. They’re retaining their independence, which means that a technology like ours that is. less expensive, right? It’s relatively affordable. If you think about, a smart appliance that may have these features in the future is something that’s really critical.
And I think can also be a differentiation for communities that are trying to create this environment for older adults where they don’t feel like they’re being limited in what they can [00:16:00] do. And so I think now’s a great time because of this, trend towards these assistive technologies.
And I think the need for innovative solutions to ensure the safety and the independence of older adults has never been more important.
Matt Reiners: Love it. And then I know October is a big month. This is national fire prevention month. Any other tips that you have outside of buying Ome smart knob that you could give to our listeners here?
Akshita Iyer: Definitely. Especially if you cook a lot or you have family members that cook a lot. We would love for Ome to be in your home. But I think it’s always just being a little bit mindful and aware, right? Nobody ever thinks they will have a fire, just like you don’t think that your house will be broken into until it actually happens.
And finding any way to Make sure your family safe. Especially if you have pets and you have young kids and you’re not home. I think just being more intentional, more aware, more present, right? We’re all doing 10, 000 things at once and running to the next thing is really important and definitely something to keep in mind in October.
Matt Reiners: [00:17:00] love it. Thank you so much for joining us today. I know this is definitely a need and so cool to see how you guys are able to make dumb appliances smart, if I must say, but thank you.
Akshita Iyer: Yeah. Thanks so much for having me, man.
You can find us online at RaisingTechPodcast. com where you can see all of our episodes and contact us to provide feedback or submit an episode idea. We are on social media everywhere at Raising Tech Podcast. If you enjoy Raising Tech, please leave us a review and share with a friend. Music is an original production by Tim Riesig, one of our very own Parasol Alliance employees.
As always, thank you for listening.
In this episode of Raising Tech, Matt Reiners chats with Akshita Iyer, founder and CEO of Ome, about her inspiring journey to create a smart knob that can turn any stove into a safer, smart appliance. After a personal experience, Akshita developed a device that retrofits gas and electric stoves to automatically shut off or adjust burners. The knob looks just like a regular stove knob but adds smart features like cooking timers, safety locks, and data tracking to help prevent fires and support aging-in-place.
They dive into the challenges of getting people—especially older adults—comfortable with smart home tech. The best part? The knob lets users cook like they always have, with extra safety benefits built in, making it a great fit for senior living communities. They also touch on how integrating smart technology into daily life can boost home safety and provide helpful insights.
Amber: Welcome to Raising Tech Podcast. I’m your host, Amber Bardon. And today we have a guest on the show who actually has a company that’s very similar to my name. So if there’s any confusion, that’s why. So
today’s guest is Ernie Ianace, who is the president of Amba.
Amba’s health platform and AI driven solutions empower senior living operators to deliver personalized health care and safety checks precisely when needed.
So I personally first met Amba when I was in the UK at the ARCO conference, and you guys are actually a UK based company with recent expansion to the US, so I’m really excited to learn about that. But Ernie, welcome to the show.
Ernie: Thanks for having me. Excited to be here.
Amber: So give us all the details on Amba. Tell us who you are, what you do. How did you come to be part of the organization?
Ernie: Yeah, back in 2015, I got into senior care because of personal experience, right? As your parents and grandparents get old, you just start [00:01:00] really paying attention and saying, gosh, someone has to fix this. We have so many problems delivering care and this monster demographic wave about to hit us is only going to make it worse.
So anyway, I’ve set out to build a senior friendly watch that did all kinds of cool things. a great watch came to market, sold tons of them until Intel said we don’t want to do the chip anymore. And I immediately pivoted, said, okay, I’m not going to do watches anymore. I’m just going to do the platform called it vital tech COVID hit, which changed everything.
Operators locked down, they had no choice, and the big health care companies, all the big hospitals, called me and said, we need your help. And so, I pivoted there but all the things I wanted to do at VitalTech add activities of daily living, add help for social determinants, add things like fall prevention.
Now, everybody does fall detection, but man, if you can prevent the fall. You’re way ahead of the curve. And so anyway, VitalTech got an offer to be acquired. I thought I was going to be done. And then someone said, Hey, look at this Amba thing. It looks amazing. It’s what you want to build.
And I’m like, Oh my gosh, they’re like two generations ahead of anything I’ve [00:02:00] ever seen. They do all this cool stuff and it’s, they solve the whole problem. So they asked me to help them expand. They were already in the UK a little bit in Canada, but honestly, They want to do the U S as their primary market.
That’s where their investors are. And I said, will you run North America primarily for us be president of the company? And I said, absolutely. I’m back fully in senior care where I thought I started and excited to be here. And, getting enormous amounts of traction and interest in Amba in North America.
Amber: You can never leave once you get into senior living, it just can’t.
Ernie: And honestly, everybody knows each other. So you’ve got so many old friends,
Amber: yeah, absolutely. So when I first heard about your platform, I was super excited because you’re doing some really innovative things and solving a lot of really specific challenges with the solution that you have.
So tell us more about what Amba is.
Ernie: It started as wellness, health and safety, right? So a couple of things. It’s helping with the operators problem of staff turnover, [00:03:00] not enough staff. How do you solve that? So the whole concept was being proactive instead of reactive or routine is way better instead of going, every hour at night doing a room check.
What if you just knew, hey, the resident is, they’re asleep, they’re peaceful, their vitals are wonderful. No risk. Let them sleep. Don’t go bother doing the room check. But Mrs. Jones just got out of bed. She’s a very high fall risk. Go help her. And honestly, we’re seeing like an 80 to 90 percent reduction in falls by just preventing that, by being proactive, right?
But on the flip side, when you’re looking now at lots of different things, and we use almost all passive, right? You can’t really ask that staff that you’re worried about constant turnover and already overstressed or the senior resident to do much. You just got to be able to read what’s going on.
Passively, you can say, you know what, Mrs. Smith’s resting heart rates been going up her sleep from very restless and she’s. Going to the bathroom five more times in the last two nights, right? Sure. Looks like a UTI is developing. [00:04:00] Someone should pay attention to that the next day and, look into it, especially with a memory care patient.
They can’t even tell you there’s a problem until the problems extremely acute. And it’s things like that, those type of insights, or a congestive heart failure resident, right? Their weight’s up four and a half pounds, and they’re starting to see a little bit more shortness of breath. That’s bad. They don’t need to go to the ER maybe right now, but if you don’t do something right now, they probably will be there tomorrow.
So the system’s really designed to give the care team the ability to have way more information than they had and be proactive in their delivery of care. We’re changing lots of outcomes. We have 1 operator. They’ve seen like an 80 percent reduction in falls the 90 percent reduction in psychotropic drug use on memory care patients because they now know what’s going on in their world when they’re not in front of them and just again,
hospitalization rate dropped by 75%. So all things that operators really are focused on right now. It does a bit more than that, but that’s the primary Genesis and it’s an open platform. [00:05:00] We don’t make the tech that connects to it. We connect to everything and we do really connect everything.
And if you want a wearable, there’s a half a dozen, including an Apple watch or a withings. If you want the cameras from Vayyar, foresight or any of those guys. But what we found is that all people don’t like cameras. People don’t like to be recorded and people don’t really like to be asked to do anything.
So the more passive the better and most of the sensors that we found can read all these things. I just referenced without anybody doing anything.
Amber: Yeah, I think the 2 buzzwords that we’re hearing in the industry for the last few years are workforce and AI. It’s a joke. Now, if you go to a conference, how many times you hear the word AI and before that it was workforce, which is still really relevant.
So I feel like Amba really combines these two concepts. So can you talk a little bit about that? Like how does using Amba help with workforce challenges? And then what are the restrictions? Because I’ve had some of our clients ask us about using tools like this and say we can’t really reduce our [00:06:00] staffing count in skilled nursing, for example.
So talk a little bit about that from all different levels of care perspectives.
Ernie: Yeah then let me start with the most restrictive first that you just said it’s skilled nursing. You can’t reduce your staffing count, but you can get dramatically better patient outcomes, right? If you get that dramatically lower re hospitalization rate, if you avoid most of those falls if you catch a UTI early, they may not be in there remotely for that, but you’re going to still avoid
really negative consequences. So for them, it’s not really about reducing staffing. It’s making their staff dramatically more effective and delivering better care. Now, let’s go to the other extreme, AL or even IL. That’s where you can start seeing a staffing impact. And it’s really not about eliminating staff, though.
Sometimes it’s just they can’t find staff. But, often we see operators redeploy night staff, which is really hard to fill. Into the daytime, because again, we’re giving them visibility of what’s going on all night long. While that seniors asleep, we’re tracking heart rate, respiratory rate activity, bed exit and entry, bathroom visits.
Are they okay? Are they [00:07:00] active? Did they get up? Did they fall? Did they make it to the bathroom and back? All those things. And if you know all that stuff, and you can simply tell the AI then says, hey, You know, Mrs Smith isn’t a fall risk, but she’s gotten up and she’s not been in the bathroom for 25 minutes.
There’s a high probability. She might need a little bit of a hand. Go knock on the door, right? Or something like that. So the AI running is looking at trends and looking at all the various data points and saying we see a problem. Either it’s a red alert. Get there right now. Or Let the nursing staff know tomorrow that we think maybe, say, an infection or UTI is developing because of all these data points that started to happen.
The AI is like a helping hand to the care team. And again, it’s usually the nighttime staff that you’re able to use much more effectively. You’re seeing the resident during the day often, though you do get a lot of insights during the day because you’re not seeing 12 hours. You’ve just seen them once or twice, right?
So if their activity level goes way down, or they stop leaving their room, they’re getting depressed, or maybe they’re getting early onset dementia, things like that. So a [00:08:00] lot of different ways to use it. And again, different operators see the value in different spaces, AL, IL, skilled and memory care a little bit differently, but it works across all of them.
And most of them start with one and deploy it everywhere.
Amber: Yeah, I think there’s a strong use case for all the different scenarios. Skilled nursing, I think the biggest challenge was staffing. And like you’re saying, how can we not reduce staff, but how can we make their job easier day to day and give them more tools to do their job more effectively.
And then on the independent living side, when I meet with sales and marketing teams at all the different organizations I go to, I ask them, are you being asked, If you have technology like this as part of prospect, and the answer is, yes, people are getting asked. How do you know if I got up? How do you keep me safe?
And that’s a lot of that independent living. We’re starting to see a shift where people want more of that technology. One of the questions I have for you is with all this data you’re gathering and all the different pieces of information that you’re pulling together. How do you bring that together to give
communities data driven decision making power. [00:09:00] Like, how is that data look on the front end from like a reporting perspective, a notification perspective? Tell me a little bit about that.
Ernie: It’s super customizable. And honestly, we actually say, listen, there’s a lot of things you probably don’t really know about your resident, right?
You’re not tracking them 24 seven. But we are now, so don’t even set anything custom for them for about a week or two. Let the AI learn what normal looks like, tell you what normal looks like, and figure out is normal even a problem. And, it’ll suggest settings to start saying, okay, deviations by X or Y would be bad.
So alert someone. Or you can go in and, have your nursing director or anybody change settings. We have really elegant dashboards. Really easy to look at. You can glance at 97 percent of my residents are asleep. They’re happy.
They’re good. And this one’s out of bed. And there’s a problem. I got to go fix it. But again, we’re not really expecting a med tech. That’s busy. Patrolling right to be looking at a dashboard. So we’ll communicate in just about any method that the community already uses, or we can add 1 right? We can send a text.
We [00:10:00] can send an email. We can send an SMS. We can send it through their nurse call system through their normal way. They receive any type of alert. So for them, they’re not going to be staring at that dashboard. They’re just saying, I need to get to room 102 right now to go help Mrs. Smith.
And usually it’s for us, avoid the fall. We’ll catch the fall if you don’t get there in time. But honestly, we’d much rather you get there and avoid the fall in the first place. So and as far as reporting anything you could remotely imagine, we can report on and we can display. It’s very user friendly, but we see a lot of communities doing is they’re sending out a customized weekly report to the family saying, Hey, mom’s doing great, which is wonderful.
Family’s happy about that. Or let’s put it on the flip side. Those really hard discussions of care upgrades, right? Where it’s going to cost a little bit more. Invariably, I talk to operators like, yeah, the family always is unhappy. They’re pushing back. I just was with mom. She’s great. Nothing’s wrong.
And if you have data, this is now, see, look at all these issues. She really does need more help. It’s much easier conversation to be able to have with that family to say, yeah, mom really does [00:11:00] need a little bit more help. So lots of different ways to use it. Massively customizable.
And if you do want to send out the sort of that report to the family, the AI will even write it for you, you can say, hey, give me an analysis and natural language for, the kids and it just spits it out. And then you can obviously review and edit. But that’s the other place we’ve employed a lot of AI is to make documenting and, those types of things much, much easier on staff if it can just have the AI do it and you validate it.
I know our listeners hearing this are probably feeling really excited about the possibilities technology has. And I know when I first heard about it, I was like, this is what we’ve been waiting for.
Amber: This is what we need. And this is the direction that we’re going. If a community is listening to this and they want to start using Amba or look into it, what do they need to know as far as like an implementation, back end infrastructure? what would you say are like the prerequisites and the success indicators to a good implementation?
Ernie: So 1, we usually say, start a little bit smaller. Don’t try to put in a medication management module where you’re changing [00:12:00] every procedure all at once, right? Because you’re not going to get buy in and to try to get your staff to do this crazy. Our most basic system, which we call health, Sleep and activity.
Really, they’ll monitor vitals, it’ll monitor activity, it’ll monitor safety, it’ll do fall prevention and detection, bed exit and entry, all that kind of stuff. It’s completely passive. You just put it in. We do it. You don’t have to do anything. And essentially, we’ll just tell you, hey, this needs attention.
Now, your nursing director is probably looking at and doing lots of different things. But what we typically do is come put it in, let it sit for a week, learn everything about your residents, and then come back and give you some training on it. And it depends on the size of facility and a big campus.
There’s obviously a lot more if it’s a small operator that maybe 40, 50 rooms or beds or even less for that 1 person at night, but not much training they even need because they’re going to get an alert on their phone. Or their pager or their nurse caller, or just says, hey, go help Mrs Smith. Again, it’s just what is needed, but it’s a pretty light lift.
We’re doing everything and the infrastructure load is extremely low because it’s really [00:13:00] small bits of data flowing usually across their wifi. If they don’t have good wifi, we have ways to fix that with cellular. But typically again, we do it all for them. We do it at a monthly fee, so there’s no capital cost.
And we support just about every piece of hardware you can imagine. So if you have made an investment in more of a point solution, right? Maybe you’ve got Safely You or you’ve got Vayyar or you’ve got Nobi lamps. We talk all that. So we’ll just incorporate that data and use it too. And the gets even richer and better at giving you more data.
Amber: Tell me about integrations, because that’s another thing that all of our clients are looking for. They don’t want yet another system that they have to have a separate login. And they’re trying to get into this like unified health record is a big trend.
Tell me about how that works.
Ernie: So we integrate with everybody, both devices and EHR and care management. So whether it’s Yardi or Point Click Care.
So we made it so it’s extraordinarily easy to integrate and whatever they need, we can give them. Point Click Care doesn’t have a standard API. They don’t do HL7. They have the gives and gets type of concept. But [00:14:00] that’s no problem for us, right? Where Yardi does it differently. Matrix Care does it differently again.
But we made our system support all of it. So that it doesn’t matter what your legacy systems look like. We can talk to them and what operators seem to love is how easy it is for us to add new stuff. We had an operator in Canada that we really want to do urine analysis. And we’re like five years ago, that would be really hard, but there’s a bunch of smart toilet solutions, right?
Toilet has a pretty good one right now. so we picked the best three and integrated him in a week. It just takes us that long. It’s that simple. We have these things called agents that every piece of every device is a little bit different language and say, okay this is sleep data or this is heart rate data.
You may not exactly label it or call it the same. But we have an agent that says this is sleep data. So we’re going to translate it. And standardize it and put it in the system. And give me an example why that’s important seniors with this technology that you can put it under the mattresses and it reads all this kind of stuff passively is ridiculously accurate.
I don’t know how they do it. But then you find that there’s a bunch of seniors don’t spend all night in bed. So you need a different sensor for the [00:15:00] chair, but you still need the data to be homogenized and presented to the care team with the AI analysis all as one thing. So that’s why it’s really important that you can speak to everything, but make it all standardized
Amber: that leads me to two more.
Follow up questions are somewhat related. So I think 1 of the really exciting things about this type of technology is that it’s ultimately going to allow independence for a longer period of time, which I think is the goal that we have in a lot of. Places both like in the home and in our communities, but I also feel like maybe the technology culture for residents is not quite there yet.
So how do you deal with technology resistant residents and staff even sometimes? And how do you see this shifting over the next few years?
Ernie: It’s really crazy. One, it’s mostly invisible. The residents, once it’s there, they don’t know it’s there, right? It’s in almost invisible sensors and it goes under their mattress.
So they don’t really pay attention to it. So they don’t have to do anything for 1 thing. If they are tech savvy, they have an [00:16:00] Apple watch and they want that data sent. Great. We take it. They don’t have to do anything. We just flip a switch and we ingest that data.
Okay. The nursing directors, the ops, VPs, they can look at all the fancy reports, dashboards, analytics, but the staff on the ground, they don’t care. They don’t know. They don’t want to care. Most of the time. They’re busy. They’re stressed. They’re overworked and the turnover side. You just got to alert them in the way they’re used to getting an alert saying, hey, go help
miss Smith. We have one operator. They didn’t even have cell phones right for their night staff. We call the front desk with an automated call and say, Mrs. Smith in room 103 needs help and they go help. And it’s crazy. They saw falls dropped by 65 70 percent the 1st month or send an alert
to them. But then also let the director of nursing off site know this just happened. And by the way, it was taken care of. So we get rid of that barrier to tech. But I do see quite a shift when I started. And you brought new tech into a senior living community in 2017. A lot of the seniors were not comfortable where we had an operator who [00:17:00] was putting this in alia or al.
And SNFs, but they weren’t sure about IELTS. They go, let’s go ask our best community. If the IELTS residents would like to try it, maybe 10 of them won’t raise their hand, they put a hundred in a room, all 100 said, Oh my gosh, we want this right now, right? Because all of them don’t want to have to put forth a lot of extra effort.
But when they found out it was just going to be passively watching them. And if something went wrong and no one knew. Then someone would know. I’ll use my mother as an example. She’s pretty mobile. She’s with it but she tripped over the dog at 2 a. m. last month and couldn’t get up for two hours.
She wasn’t a fall risk, right? But the dog like barreled into her, knocked her down, stuff like that, that seniors are thinking about as they get older. And if you tell them there’s a way that you don’t have to do anything, you won’t even notice, but we’ll know if we can help you.
Amber: Yeah, I think this type of technology is going to become so prevalent in the next few years that it’s going to be a requirement
for senior living communities to have this as a competitive differentiator, I think, we’ll see people making decisions on where to move [00:18:00] in based on who has this technology and who doesn’t. Given that this is out there and available and you’re putting it in now, what do you see as new developments or more innovation or what else do you think we can do in the next couple of years to 5, 10 years with this?
Ernie: Actually, I’m going to change it from a technology discussion to a business model and healthcare discussion, because that’s where I see the innovation really happening. And again, remember, I was pulled out of senior living into the broader healthcare. So I’ve got a lot of experience in post acute, long term care at home and what the big health systems are struggling with.
And now senior living is being forced to struggle with it. As acuity levels go up in AL and memory care. All of a sudden you’re a care provider and it’s going to get more and more pervasive as seniors wait longer and longer to go to AL. They’re going to show up with higher acuity. So there’s a whole bunch of remote payment codes designed to take care of people remotely.
And they were designed for seniors because it was Medicare that put them out there. Nobody’s using them in senior living. So if [00:19:00] you marry the care provider with the technology and with the senior living operator, you can actually subsidize all of this, bring a whole layer of clinical help to the table without the operator having to spend anything.
They can even maybe get our system at no cost, and there’s reimbursement codes for that, and Medicare wants you to use them because they know that if you do this, the outcomes are dramatic. You’re going to see ER visits drop, you’re going to see falls drop, you’re going to see hospitalizations drop precipitously.
And now let’s take this one step further. This monster wave of demographic is hitting us over the next 10 years, and prices keep trending up because all of our costs keep rising, right? There’s nothing operators can do about that. And they’re being asked to deliver more and more care. But seniors incomes aren’t going up.
So what happens in 5, 8 years when it’s 10, 000 for an AL rent because that’s the only way you can deliver good care. There’s no way a senior can afford that. Value based care. And I know you’re probably hearing that at [00:20:00] a lot of conferences as well as a buzzword. is the solution, right? There’s big piles of money to take care of people as they get older or that have a chronic condition, and if you can affect the outcome, the payers, Medicare Advantage, will share that with you, but they want you to share the risk.
If you do what I’m talking about, you will know I can actually reduce hospitalizations by this much. I can reduce ER visits by this much. I can reduce falls by this much. Your risk goes away. And now it’s safe to say, you know what? I’ll sign up for value based contract and, give me an extra 6, 000 a month per resident because I know I’m going to get to keep 5, 500 of it.
Add that to the rent and all of a sudden everybody wins. I think we must go there or there is going to be a massive gap in the ability for people to afford to pay for what’s required. And the operators have no other way to get that money. But the value based payments are available. Nobody’s giving it to senior living right now where we actually get our sickest and our most expensive time.
[00:21:00] And then I’m going to say one last thing. Healthcare is grappling with social determinants of health. I don’t know how familiar this audience is going to be with social determinants of health. It’s in healthcare. It’s everywhere. You can do all the right things for someone’s disease, but if you don’t affect how they live, how they eat, are they getting exercise, is someone interacting with them and there’s a host of other things, you have really bad outcomes usually.
In senior living, we control all that. We know they are eating well. We know that they’re getting checked on. We know that they live in a good environment. We can help with the social determinants and the health area. So actually, I think senior living is the best place to affect outcomes, which is what Medicare has designed value based care for.
So I think it’s a perfect marriage. It’s just a journey that’s going to take a while. It’s taken healthcare 10 years and they’re not 100 percent there. It’s going to take senior living probably another 10 years.
Amber: I love that you answered the question this way because I saw Tiffany Village present at the Arco conference in the uk and they’re doing [00:22:00] exactly you know what you’re talking about.
And actually, we really wanna get them on the podcast as well to talk about this care model because they’re using Amba to enable this care model. And it’s really cool. And they’re Canadian companies. They’ve got a couple of different things with their payer model, but. It also reminds me of, I was just on site with the client who has the PACE program, and if you’re familiar with that, so I think that’s similar to what you’re talking about.
And I would, side note, love to introduce you to them to see if they can help with their PACE program. But I just, it’s just exciting to think about how many applications there are for this technology and how it can help shift, like you said, the care model.
Ernie: Yeah, I don’t see how we pay for this, right? We need to provide this care.
There is money. It’s just in the wrong place. So this is a way for senior living to be included in that. And yet the money needed to do what they know they need to do. So to me, that’s my mission. That’s why I said, I’m not going to stay on the bench. I’m going to go do this because this will enable what I think has to happen.
And again, my mom is right there. She’s living this journey [00:23:00] now. So I’m like, who’s going to take care of the other 20 million of her, right? If we don’t figure this out.
Amber: Ernie, this has been such an amazing conversation. Is there anything we haven’t covered yet that you want to let everybody know about Amba?
Ernie: Maybe just that I think all of us are on a mission to solve this problem.
We’re doing this because we all have personal experiences to fix this problem. So we’d love to help. We’re really open to innovative partnerships. And again, just give us a call or come to our website at Ambahealth. com. Reach out to us. And we’d love to figure out how best to help you.
Sometimes it’s a very different flavor for every different type of operator in every different state, but we have that level of flexibility and a huge amount of expertise on our team. People have done this for a while that know how to okay, we get your problems. We’ve lived them.
Let’s figure out how to solve your problem.
Amber: Wonderful. Thank you so much for coming on the show today.
Ernie: Thanks for having me. This was great.
You can find us online at RaisingTechPodcast. com [00:24:00] where you can see all of our episodes and contact us to provide feedback or submit an episode idea. We are on social media everywhere at Raising Tech Podcast. If you enjoy Raising Tech, please leave us a review and share with a friend. Music is an original production by Tim Riesig, one of our very own Parasol Alliance employees.
As always, thank you for listening.
In this episode of Raising Tech, host Amber Bardon chats with Ernie Ianace, North America President of Amba, an AI-powered health platform for senior living. Ernie shares his journey as a serial entrepreneur and how personal experiences led him to the world of senior care. Amba’s platform is all about proactive, personalized care, helping communities tackle staffing issues and improve resident outcomes by using AI to reduce falls, catch health concerns early, and optimize care with smart, data-driven insights.
Ernie explains how Amba’s passive monitoring system tracks vital signs and safety indicators, alerting staff when needed and significantly reducing falls and rehospitalizations. The platform integrates smoothly with existing systems, helping communities become more efficient.
Hello, my name is Andrew Gravning. I am a Tech@Home Resident Support Technician for Parasol Alliance based out of Milwaukee, Wisconsin. And today I want to talk to you about the iPhone Control Center. What is the iPhone Control Center? In short, it is a bunch of shortcuts that can be used to control your iPhone.
As I go along, I’m going to be using a laser pointer kind of to direct where I’m looking at. So if I mentioned something, just look for the little red dot to be following along where I’m pointing.
Looking at the screen. I know it looks like a lot, but trust me when we’re done with this, you’re going to understand almost every button that’s on here and what they’re used for and how to even make your own. So how do you first off access the control center? So if you don’t have a button, say this is just your standard home screen, you’re going to want to pull down from the battery.
And what do I mean by that? So if you look in the top right corner, you’re going to see that there’s a little battery symbol up here, along with cellular data, Wi Fi, and then your battery. So you’re going to locate that. And then you’re just going to pull down from there. So it should look something like this.
[00:01:00] You’ll see how you’re on your main screen and you pull down from the top and it slides the screen all the way down. If you have a button on your phone, you’re going to locate the bottom of your phone and you’re just going to swipe up from there. Unfortunately, I do not have a button on my phone, so I cannot record the action, but think of it as this same action.
But in reverse where it’s coming from the bottom of the screen.
So again, if you have no button, you’re gonna want to swipe down from the battery. And if you have a button, you’re gonna want to swipe up from the bottom. So we’ll take a look. We already briefly touched on it. But We’ll take a look at my iPhone control center, break down what we’re all looking at, get a really detailed look into what I use, how I go about my day with it.
And then we’ll get into how you can create your own. So looking at this again, I know it looks like a lot, but we’re going to break down every single button and what they do and just a little bit of how I use them in my daily life. So starting from the top here and I’ll have all of them listed on the side in order.
We’re going to have the one that looks like an airplane. Perfectly named Airplane Mode. You may [00:02:00] have heard of this mode before. It is mostly used for when you are traveling on an airplane. It cuts off your cellular data and only keeps wifi on. So it can we’re going to cut that back.
So first off, we’re gonna start with airplane mode is mostly used when traveling. It will turn off your cellular data when you’re on an airplane. And again, right next to that is cellular data. Commonly referred to as LTE, 5G, 4G even, that’s going to be anything that allows you to make a phone call or access the internet while you’re off your home Wi Fi.
Also commonly depicted using the bars here up in the top. You might have seen that before when we were talking about the battery. Underneath there is going to be Wi Fi. That’s going to be commonly used at your home. I would say if you’re connected to your home Wi Fi, you’ll be having access to internet and your phone will prioritize the Wi Fi usage over the data usage.
Next to that is going to be Bluetooth. That’s commonly used to connect two wireless devices together. I have an Apple Watch, so I use my Bluetooth to connect my phone to my Apple Watch, so the two of them can [00:03:00] communicate to each other. I have AirPods that I use quite frequently. Again, I use those via Bluetooth, so the two devices can connect together.
But you can also use Bluetooth with TVs. You can use Bluetooth with computers and iPads and really any modern wireless device will have Bluetooth of some form on it. Now moving on to now playing. So you can see right now, I don’t have anything listed as But if you were to be, say, listening to music or watching a movie on your phone or on your device, you would see it here and you would have the ability to pause and play, fast forward, rewind, skip.
I’ll say all the playback controls would be listed here. Moving on to that, we have screen rotation. So right now you can see that mine is not bolded. So that means that my screen can freely rotate as I wish. So if I were to turn my phone sideways. It would turn the screen sideways as well. Right next to that is screen mirroring.
So a lot of smart TVs and a lot of Apple devices allow screen mirroring. So if I wanted to take my phone and put it on my MacBook, or if I wanted to put it [00:04:00] on my Samsung TV, I could turn on screen mirroring and I would have the ability to view my phone on a bigger screen. With a little bit more detail underneath that you can see it says focus, but it is the do not disturb tab underneath.
There is where I have modes such as Do Not Disturb if I’m out and about and I don’t want to be bothered or if I say I’m at a movie or some play, I could turn on Do Not Disturb and notifications will not go through. This one has my work focus right now is it knows I’m at work. So it is telling me.
Hey, you can turn on work focus. So you only get calls and texts from important people and cut out a lot of the extra notifications.
So moving on to this tall bar here, you’re going to see that this is Screen Brightness. This allows you to control how bright your screen is based on the light and around the room. Usually it’s an automated feature, but you also have full access. So if say you’re outside and you can’t see, you can manually turn up your screen brightness So you can see, or if you’re in a dark room and your phone’s just a little too bright, you can turn it down so it’s not blinding you.
Right next [00:05:00] to that, you can see we have Volume. This is going to be used to control how loud a certain type of media is being played out of your phones. And this will be connected, whether you have headphones in, whether you don’t have headphones in and it will change your levels, obviously, depending what’s plugged in, but you do have control of either the side buttons to use your volume or here on the control center.
Now we’re going to get into the utilities of everything. These are eight utilities that I use quite frequently. And we’ll go through and break them down. Some you might’ve heard of before some you might not have. So we’ll get into those. The first one is probably the most common utility used on any smartphone.
It is the Flashlight. It is a quick and easy utility just to know that I have obviously the flashlight on hand anytime I need it. The next one you’re going to see, it looks like a little S here. That’s Shazam. So Shazam is used for finding music.
So say I’m at a retail store and something’s playing on the intercom, and I’m like, this is pretty good. I like this. I just give that a click and I wait a few seconds, and the phone will [00:06:00] actually tell me what song I am listening to. So I can go and look it up and listen to it on my own time. So a very neat feature.
One of my favorite features built into iPhones. It is an absolute gem. I have used it hundreds and hundreds of times. Right next to that, you can see the one that just looks like a little dot, that’s screen recording. So I actually used screen recording in this prior when I was showing you how to pull down from the top and I had that little animation.
I use that to record anything that I might want to capture on my phone such as using an app or just general tips and tricks that I like to record for my classes. So screen recording is a really fun feature. It’s a really awesome built in feature. Some people might get more use out of it than others, but I really like it as I use it quite often.
Right next to that, you can see what looks like an Apple TV Remote, and that’s exactly what it is. That’s a TV remote that I can use to connect my phone to my TV, so I can use my phone as the remote control for my Apple TV. This means that I can pause and play my media, I can [00:07:00] control the volume.
Again, this is only for an Apple TV, which is very similar to a Roku or a fire stick. It is a streaming device that is built by Apple. So again, it’s not going to have connectivity to all devices, but fortunately at my house, I do have an Apple TV, so it is very connected. So it is nice to have the remote on my phone because sometimes I do tend to lose that remote.
Down on the bottom row here,
we have the Calculator. Again, this is a pretty common utility. Most people know what a calculator is before an iPhone. But again, this is something I just like to have on hand really quick. I don’t need to think about where it is. I can just give it a click and I know it’s right there. Next to that, the battery is actually Low Power Mode.
So right now you can see that my phone is on 100%. But say I’m out and about and my phone is below 50 percent and I know I’m going to be out for a couple hours more and I don’t want my phone to lose battery so fast. I’m going to turn on this low power mode, which is going to save a lot of the background processes.
It’s going to conserve a lot more energy on the phone so I can use the phone for longer. Right next to this, you can see [00:08:00] it looks like a watch with a little bit of Wi Fi coming out of it. Those are actually sound waves. This is Ping My W atch. So again, I’ve mentioned I have an Apple watch and I do tend to misplace it from time to time.
So if I click this on my iPhone. It will make a sound on my watch to let me know. “Hey, it’s over here.” “Hey, it’s in another room”, and I can more easily locate where my watches and finally, the last one that I use and arguably one of the most valuable in the whole bunch of everything I’m going to talk about today
is the QR code scanner. So I do know a lot of people like to download third party apps or apps from the app store to scan QR codes, but you actually have one built right into your iPhone. So if you just, if you give it a click, it’ll pop up a little box and all you have to do is place your QR code in that little box and it will scan it immediately.
One way is to go through the camera. It is a little clunky from time to time. So using this QR code scanner is just going to make life easier. a whole lot easier.
So next we’re going to get into how to customize your control center. So first off you’re going to want to look for the [00:09:00] settings or I like to call the little gear And you’re going to give that a click. Next you’re going to want to scroll down and find control center It’s the one that looks like a little two switches We give that a click and now you’re going to see that we are within the settings of control center and you can see that we already have a couple options up the top here and then some of those controls that I listed before. So from the top we can see that it tells you swipe down from the top right edge to open the control center and again touched on that briefly but that’s pulling down from the battery.
You can see that it’s asking for access within apps. So this is going to let you, if you’re, say, using an app, you can pull down in the app at any time, and it’ll let you use the control center, whereas sometimes, if you have this off, you can only access it using the home screen. I think that’s a little hindering, personally, so I would recommend using access within apps.
It’s on by default, so if it’s already on, you can just leave it on. The next one you see here is show home controls. So home is an app within the iPhone environment that’s going to allow you [00:10:00] to control smart devices. So you can see that I turned on that setting and you can see that I have several of my home smart devices such as my bedroom lamp.
I was going to say I have smart lights and the living room lights. I could just click that button and turn them on instantly. So again, this is only recommended for people who do have smart devices set up within the Apple home app. I do, but I just do not prefer it as I feel like it makes it a little clunky and I like it to be only stuff that I use.
So again, it’s not recommended, it’s not required, but if you like it, it’s totally optional.
So if we jump back into the Control Center apps and we were to scroll down, you can see that we have all the controls here that I just didn’t have selected. But there’s quite a larger list to choose from, so I’m going to highlight a few of the key ones.
Some of the more popular ones are Include the camera. So again, quick access to the camera. You just click it and it’s pulled up right away again. You can use this as an app if you’d like, but it’s nice if you’re within another app to have ability to access the camera just [00:11:00] right away again. We mentioned and touched on home a little bit.
That’s again, for anything with a smart home. Dark mode is going to change. You can see my phone is currently in dark mode. If you were to click that, it would obviously turn into dark mode or if you’re already in dark. When you click it, it turns it into light mode, which is going to give you a white background.
So depending on what’s easier for you to see, you might want to have the ability to switch it given if you’re either in a light situation or a dark situation. Magnifier that’s going to use your camera on your iPhone to zoom in and help you read things that might be on a piece of paper that’s a little too small.
That might be on a box. It’s a little too small again. Think of it as a magnifying glass on your phone using your iPhone camera. A very handy tool quick note. This is something that I think I’m going to start using more because I’ve started to take a lot more notes on my iPhone. This just allows you to pull up what is essentially a post it note on your iPhone and just jot something down real quick and then save it immediately.
It takes a couple steps out of the process, but again, it’s just something if you have something spur of the moment, this is going to be your [00:12:00] go to.
The alarm, the stopwatch and the timer are all going to be clock based apps that again set obviously their corresponding alarm stopwatches and timers again, something you can do within the clock app on the iPhone. But if you want quick access to it, it’s here as well.
Lastly, arguably very important one as well is going to be text size. This is gonna be able to let you scale the text size. So if something’s a little too small on your iPhone, you just give that a click, scale it up quickly, and then it won’t be stuck that way the entire time. You can always just scale it down just again with the click of a button.
So that’s going to do it for my presentation on the iPhone Control Center. I hope you learned something today, and please reach out to your Tech at Home correspondent if you have any questions. Thank you for watc
In this episode, we walk through a step-by-step demonstration of how to navigate and use the control panel on your iPhone. Whether you’re adjusting brightness, connecting to Wi-Fi, or turning on Do Not Disturb mode, our simple and clear instructions will help you take full control of your device. This tutorial is designed especially for senior living residents, offering helpful tips to make everyday tasks easier. Watch and follow along to get the most out of your iPhone’s features!
A full demonstration is available on our website.
Welcome to Raising Tech Podcast. I’m your host, Amber Bardon and today our guest is Hoyle Koontz. Hoyle is a senior living industry veteran with over half of his career dedicated to senior living. It’s quite an accomplishment. The Vectre, his latest venture incorporates 15 years of experience.
The Vectre’s sales enablement platform called YourTour is utilized in over 60 communities to drive sales efficiency that helps sales teams make the best first impression. So welcome to the show Hoyle.
Thanks so much Amber. Thank you for having me.
So tell me a little bit more about your background. How did you get into senior living, having been at, been in it for so long, where did you start?
Sure. My background is I like to say that my background is all about storytelling. I started my career as a TV news photojournalist and that progressed into starting my first company. In 2002, believe it or not, in virtual tour photography certainly bleeding edge at that particular time.
Hard to believe that’s been over 2 decades ago now, but virtual tour photography, of course, [00:01:00] showcasing the locations and various I did a lot of work for hotels. I did a lot of work for master plan real estate. And so I live in North Carolina. We did a lot of work in master plan, real estate in the mountains of North Carolina and the coast of North and South Carolina.
In 2008, I started an agency called Frogman Interactive with a buddy of mine. And we were doing a lot of work in that master plan space, but 2008 was not the time to start a company in that space. So when things went sideways, we pivoted into senior living. We did our first project, which was building a website
for a senior living community here in our backyard of Winston Salem called Salem town retirement community. And then from there it really progressed. So we built Frogman Interactive working primarily with life plan communities throughout the country, [00:02:00] building highly interactive, very rich, very engaging websites.
Largely which had interactive map technology embedded into the website. From there in 2017, we were acquired by a large national agency. I went to work for that agency as vice president of product development, where we iterated on a number of the digital products that we built for the senior living space over the course of the next couple of years.
We were part of a reduction in force from that group just before the pandemic hit in 2020. Fortunately, we were able to start the Vectre at that point just before the pandemic. And then we built YourTour shortly after the pandemic hit largely to respond to the challenges that all of our senior living clients were having relative to the sales challenges that COVID created.
Thanks for sharing all that background. I always [00:03:00] think it’s so interesting to find out how people got into senior living, because a lot of times it’s just an accident and then you get in it and you just end up staying in it for your whole career.
So I’m really curious to learn a little bit more, your background coming from videography and digital platforms and things like that. We know that this industry is very invested in the sales and marketing side from just that in person, high touch mentality. So how have you seen this evolve over the last couple of years?
Are you seeing like a wide embracement of different ways of doing things more virtually and more digitally across the board, or do you still think this is a struggle for a lot of organizations?
I do think it’s a struggle for a lot of organizations simply because, as we all know, technology has lagged in the senior living space.
That’s no secret. And so it’s certainly gotten better. I think largely in part to the work that folks like Parasol Alliance are doing with communities across the country in terms of helping to [00:04:00] create some digital transformation, but I think, in terms of the senior living sales perspective in particular, it has lagged and it still is lagging and that’s, I think, part of what we have seen in the space are quite honestly opportunities here in the sales
arena for senior living communities. What’s interesting is that, we’ve seen a lot of investment in technology on the marketing side of the equation. So many communities have created beautiful websites. They’ve tied marketing automation to them. There has been a substantial amount of investment on the marketing side.
What we still see, though, is a very analog sales experience, and so that is ultimately what we’re beginning to see. We know that our prospects are changing, right? Our prospects will never be less technologically savvy than they are today. And we’ve seen that primarily [00:05:00] as part of the pandemic as a catalyst to technology adoption and older adults.
I think the other piece of that is in many communities that we work with. We’re seeing a 3rd, maybe even half in certain markets of prospects coming from outside of their primary or secondary markets within these communities. When we’re working with clients who are in destination spaces, that is a major dynamic where we’re seeing prospects come from well, outside of that market. And what we really try to challenge our clients to think about is. How do you take the community to them versus them coming to the community? And of course, doing that virtually is a major win for those clients.
That was one of the questions I was thinking about when you were speaking earlier, I was curious, do you see any differentiation and the thought process and [00:06:00] approach between different sectors of.
Senior living for example, for profit versus not for profit. More of like the CCRC versus the assisted, memory care. How are you seeing, like, how are you seeing that breakout? I know, obviously the destination places, like you mentioned, but I think, my experience having been to like 70 different communities is a lot of people are local.
They want to stay where they grew up and they want to, go to those communities that are in their area.
Sure, and I no doubt about it. There are reasons that these communities have those primary and even secondary markets that might be in a concentric circle just out outside of that primary market.
Most of the work that we do is with life plan communities. Where there is a very rich focus on lifestyle 1st and foremost I think it’s interesting that the shift that we’ve seen in the senior living space. What kind of not emphasizing the care focus as much with life plan communities as they are the lifestyle focus 1st and foremost.
We do some [00:07:00] work with assisted living and memory care communities. I think what’s interesting there is, of course, the prospect. In that case, for AL and memory care communities, typically the prospect is the adult child. The adult child is often struggling because of that immediate need that a loved one might have in terms of figuring out what is the right fit for their loved one.
And that, of course, is where technology can come into play to create that sort of short list. If you will, we often talk about how client communities need to be more transparent relative to showcasing their particular community and their amenities and so forth. So I think it’s an interesting dynamic.
So a couple of the communities I’ve been at actually one was in Winston Salem and one in Santa Barbara, and they have really long waiting lists.
Like in, The community in Santa Barbara is like a five year waiting list. So when I’m talking to them and I’m talking about, [00:08:00] companies like yours and what are some of the innovation and things we can do differently in sales and marketing? And they say we have a five year waiting list, so we don’t need to do anything differently.
What are your thoughts on that? What are the opportunities for the fortunate communities with that situation what could they be doing differently?
1st and foremost, they should be master planning for more opportunities to to build new inventory. And that’s really where YourTour
kind of comes into play. It’s interesting. We work in 2 different segments. In the senior living space, we work, of course, with operational communities that are simply looking for sales efficiencies. They may be to your point, they may have long wait lists, or they may have great occupancy, but they’re looking for ways to create efficiencies within their existing sales process.
But we also work largely with communities that are engaging in some sort of new development. Perhaps it’s an expansion, perhaps it’s a sister community. , on an [00:09:00] ancillary community, or maybe, of course, we’re seeing a lot of a lot of mergers and acquisitions, even in the senior living space where communities are acquiring other communities.
And so they’re bringing those. Up to par, if you will, with sales process. I think there are a lot of different ways that communities can create those efficiencies on the sales and marketing side using a virtual platform. And I think that’s really what we’ve tried to hone in on is that we’re not trying to help communities necessarily revolutionize their sales process.
We want to help them figure out ways to work smarter, not harder with their sales process by injecting some of the technology that we’ve built into the platform in their existing sales process.
Yeah, that makes sense. And actually that leads me to another question. I was curious, when I go to an organization’s website and I’m often going on our clients websites just to learn more about them, a lot of the websites look the same.
So they have a lot of the same kind of information [00:10:00] about this is our communities, this is our services, this is our team. What are your thoughts on like additional content and types of information that. People could that communities could start putting on their website to be a little bit of differentiator.
And I’m specifically interested in the technology aspect. So 1 of the questions I ask at all the organizations I work with and I talked to you is I asked the sales and marketing team. Are you getting asked questions about technology as part of the decision making process for? Which community to move into. Are people asking questions like, how do you know if I fall or how do you make sure I got up in the morning and just like life safety questions and how technology can enhance that. I know I’m got a long question here, but do you see things like that being, having a place on websites and what other content or like differentiating ideas do you think we’ll start to see emerging in the next couple of years?
Yeah, I think, technology and honing that in on the website. 1st and foremost, I think communities need to really understand what their website is meant [00:11:00] to do. And often we talk about that concept of, The front door of the community is the website. And primarily it is designed to of course, be prospect facing.
Secondarily, often it is focused on careers, and recruitment and that sort of dynamic. And I think if we can get, that, that focus first and foremost, Is where websites should be for the senior living space. Now, there, we do believe that there should be secondary websites for instance, internal portals and resident portals, maybe even depositor portals that are very focused on communication to those respective audience groups.
I think what we’re going to see in terms of community website focus is a large focus around personalization. And certainly that’s where YourTour is positioned. But I think, our [00:12:00] prospects are trying to answer the question, what’s in it for me. And to your point, I think Amber, So many communities have websites that do look very similar.
But the communities that, that I think shine in that regard are doing the exceptional storytelling that lift the resident voice to talk about ultimately what that value proposition means to them. And in many cases. There are a substantial amount of prospects that fit that same sort of profile, if you will, that are trying to answer those questions.
And they really want to hear from the residents, tell their stories versus quite candidly, the sales team saying, you know what you really should move in sooner rather than later.
Yeah. I really like that. A couple of points that you hit on one is having the website, not just be a place that Is for prospects and families, but it’s actually useful for people in the community for both staff and for [00:13:00] residents.
Having it be more interactive and more of a source of information for people to go to on a regular basis. I think the other really interesting thing you said was storytelling because I feel like this is just like a trend, across the world and all industries is to have a lot more storytelling and video marketing and just like personalization and engagement.
Let’s talk about how does YourTour enable all of these things that we’re talking about?
Sure. YourTour is very focused around the concept of personalizing the sales process for each prospect that comes through the sales funnel.
And so the platform truly is a sales tool. Now we do have elements that do live out on the marketing website for our communities including a very robust interactive map that Allows prospects to take that deep dive into the community and really begin to see the community well before they may ever step foot on the community’s campus.
But YourTour is really focused [00:14:00] on showcasing the community’s lifestyle value proposition and enabling those sales counselors. To get away from the concept of feature dumping, which I think goes back to your other question about how community websites look so similar, right? Our sales teams often get into a scenario where they feature dump.
And what I mean by that is, Hey, we have a bistro. Hey, we have a pool. Hey, we have a fitness center. Every community Has those items, right? Ultimately it’s how you’re going to differentiate with your prospect so that you’re aligning their interests with your lifestyle value proposition. So the whole concept here is aligning those two taking the sales discovery that that the sales team member has to do in order to learn who that prospect truly is.
And really aligning it and showcasing the various [00:15:00] programming that they do within those fitness centers that enables that sort of life enrichment And that ultimately is helping the prospect understand what their day in the life might look like, right? So we really try to focus
our efforts on selling the lifestyle first and then the residential element. And so enabling that sales team member to hone in on what that lifestyle interest of that prospect might look like from a residential perspective. Maybe they need a 2 bedroom, maybe they want a 2 bedroom with den, or maybe they’re looking for a cottage, right?
And so being able to showcase the exact inventory that may be available within that community, or if they’re in process with a new expansion or new development, really honing in on the opportunities that prospect would have to potentially even personalize [00:16:00] their own residence by selecting features and finish selections within that respective residence.
Yeah, that really ties a lot of the themes all together with not only creating the website as a more interactive, personalized. But to take those pieces of storytelling and individualize.
So what is it really like to live here outside of just the generic information that you can get, like you said, at any community and that differentiator. So I’m curious. One of the things I talk about all the time is technology culture. So what’s the technology culture and organization?
How do people think about technology? How do we change that? And this is making me think about what is the sales and marketing culture? And what does the industry need to change the way that they think about this and start thinking about. Making this shift in just like mindset technology, the tools we’re using, what are your thoughts around like the challenges around that and how we can get there?
I think our sales teams need to, certainly we know that they have empathy [00:17:00] for the prospect first and foremost, but they may not know that some of the barriers that they’re going through the prospect is going through to make their decision can be mitigated or can at least be reduced.
To a certain degree. And so one of those things that we coach our clients about is the concept around the paradox of choice where too many decisions will inhibit a decision. And really the best way to illustrate that Amber is if you’ve ever been to the cheesecake factory and you know how thick that menu is, right?
You go through a very acute case of the paradox of choice where you’ve just got too many decisions. To make that final decision. So that’s 1 element that we really try to coach our clients on relative to their prospects. The other is a very interesting thing called the forgetting curve and the forgetting curve has a bit of a misnomer relative to the senior living space and that we think that.
That may be [00:18:00] relevant to just simply older adults. But it has truly nothing to do with older adults. It has to do with the human condition of how we learn new information and ultimately how we recall that information. And so our prospects, sadly, we’ll forget about half of our presentation. Within the 1st hour, 70 percent of it within the 1st day, 90 percent of it within the week.
Unless they have very powerful visual reinforcement to the content that they learned. And so I think that’s really where, when we talk about this sort of technology culture, it’s, How do you overcome some of those barriers that you face by using technology to truly help them either figure out how to make a decision more quickly or how to remember some of the content that you need to share with them so that they can make a more informed decision.
Yeah, that makes sense. [00:19:00] So What do you feel are differentiators between YourTour and other products out there on the marketplace?
Yeah, I think there are a lot of differentiators relative to YourTour, we only work in the senior living space. And so the platform that we’ve built is solely focused on the senior living sales process.
Part of that is. Selling lifestyle over the residential aspect. That’s a critical piece to YourTour is really that lifestyle value proposition then I think as it relates to the platform itself. Our clients can make changes within our platform instantly.
And part of that you would think is table stakes, but, a lot of platforms certainly don’t have that capability to make. Instant changes in the platform. They often have to have support tickets that get resolved over the course of time by the company. We want to empower our clients to make [00:20:00] changes rapidly without ever contacting us.
And so that’s part of what we do. And then I think the other piece of it is. We want to democratize, if you will the use of the tool. We want to empower the sales teams that, that use YourTour to do it from wherever they are. So that doesn’t mean that they have to be in the sales discovery room, for instance.
To be able to use YourTour, they can truly use it from wherever they have their device, as long as they have internet access. And so that might be at a coffee shop where they’re meeting with a prospect, or maybe they’re actually even going into that prospect’s home to make an in home visit.
And so they’re essentially able to take the community with them to make a meaningful advancement in the sales process. So I think utilizing the platform truly from anywhere is a major advantage of YourTour.
Yeah, that makes sense. And of course that’s the [00:21:00] future. We want to be able to do everything mobily.
Indeed.
I have really enjoyed our conversation.
I always love talking to other people who’ve been in the industry a long time, who are senior living specific as well as us. So thank you for joining us today. If our listeners want to learn more, how can they find you?
Certainly. So they can go to our website, the Vectre. com. We spell the Vectre V E C T R E.
So it’s the Vectre. com. You can do a Google search for YourTour and you can also find us on linked in. And you can certainly connect both with myself. Or with the company through LinkedIn and learn more about us there. And we’re going to be at major conferences smash, of course, and LeadingAge are two major conferences that we’re at.
And so we’re present throughout the industry at various conferences outside of those as well.
Thank you so much for joining us today.
Thank you, Amber. It’s been a pleasure.
We’re excited to welcome Hoyle Koontz, a senior living industry veteran with over 15 years of experience! Hoyle is the co-founder of The Vectre, and his innovative sales enablement platform, YourTour, is driving efficiency in over 60 senior living communities, helping teams make memorable first impressions. 🌟
Listen as Hoyle shares his journey from TV photojournalism to leading digital transformation in senior living sales. We’ll also dive into how virtual tours are revolutionizing the way communities showcase their lifestyle value proposition and attract new prospects.
Find Hoyle on LinkedIn & learn more about The Vectre on their website.
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