August 26, 2024 – Parasol Alliance, the leading technology solutions provider for the senior living industry, is excited to announce the appointment of Matt Reiners as the new Chief Growth Officer. With a proven track record of innovation and fostering client relationships, Matt is committed to working with Parasol Alliance to ensure its continued success and growth.
With over a decade of experience in founding and scaling successful startups, Matt Reiners has had a transformative impact on the senior living sector. His entrepreneurial journey began with the groundbreaking success of Party Headphones, a venture that revolutionized the silent disco scene. He then co-founded Eversound, a company dedicated to combating social isolation among older adults through enhanced listening experiences. Eversound’s innovative approach earned national recognition and led to its acquisition by Uniguest, where Matt served as Vice President of Key Accounts and Audio Solutions.
In his new role as Chief Growth Officer at Parasol Alliance, Matt will leverage his expertise in innovation and client relationship building to expand the company’s reach and impact. He will be instrumental in developing and executing strategies that drive growth, enhance customer satisfaction, and solidify Parasol Alliance’s position as a leader in technology solutions for senior living.
“We are incredibly excited to welcome Matt to the Parasol Alliance team,” said Amber Bardon, Founder & CEO of Parasol Alliance. “Our vision is to transform technology culture in senior living. His passion for innovation and deep understanding of the senior living industry makes him the perfect fit for our organization. Matt’s experience in scaling businesses and his commitment to improving the lives of older adults align perfectly with our vision.”
Matt Reiners shared his enthusiasm for his new role, stating, “I am honored to join Parasol Alliance as Chief Growth Officer. This is a unique opportunity to work with a team that is dedicated to making a meaningful difference in the senior living industry with a commitment to the client experience. I am excited to contribute to the continued growth and success of Parasol Alliance and to help shape the future of technology solutions for senior living communities.”
About Parasol Alliance: Parasol Alliance is a premier technology solutions provider dedicated exclusively to serving the senior living industry. Founded by five nonprofit Continuing Care Retirement Communities (CCRCs), Parasol Alliance offers a full spectrum of technology services to help senior living communities optimize their operations, enhance resident experiences, and achieve their strategic goals. With a vision of transforming technology culture in senior living, Parasol Alliance is committed to leading the way in innovative solutions and exceptional service. For more information, visit www.parasolalliance.com.
Media Contact: Amanda Knapp
Sales & Marketing Coordinator, Parasol Alliance
Email: amanda.knapp@parasolalliance.com
